brändimielikuva – Proakatemian esseepankki

Etusivu/Posts tagged "brändimielikuva"

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Henkilöbrändäys kilpailuetuna

<img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-768x512.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-1536x1024.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Kipinän brändin kehittäminen

<img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/patrick-perkins-ETRPjvb0KM0-unsplash-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/patrick-perkins-ETRPjvb0KM0-unsplash-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/patrick-perkins-ETRPjvb0KM0-unsplash-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/patrick-perkins-ETRPjvb0KM0-unsplash-768x512.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/patrick-perkins-ETRPjvb0KM0-unsplash-1536x1024.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Ei enää pelkkää “kivaa designia” – Brändityö on tutkimusta ja strategiaa

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Mikä menee brändäyksessä perille?

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Soluessee: Brändi

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Ilman tunnetta ei ole brändiä – eikä liikevaihtoa

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