Bulkista Brändiksi – Proakatemian esseepankki

<img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-768x512.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/12/john-schnobrich-FlPc9_VocJ4-unsplash-1536x1024.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Kipinän brändin kehittäminen

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Lajittelematon

Kipinän brändin kehittäminen

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Lajittelematon

Brändi pähkinänkuoressa

<img width="683" height="1024" alt="" decoding="async" loading="lazy" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-683x1024.jpg 683w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-200x300.jpg 200w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-768x1152.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-1024x1536.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-1365x2048.jpg 1365w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-scaled.jpg 1707w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-683x1024.jpg" data-sizes="(max-width: 683px) 100vw, 683px" class="attachment-large size-large wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="683" height="1024" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-683x1024.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-683x1024.jpg 683w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-200x300.jpg 200w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-768x1152.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-1024x1536.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-1365x2048.jpg 1365w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-scaled.jpg 1707w" sizes="(max-width: 683px) 100vw, 683px" />

Kehittyvän brändin suojaaminen

<img width="683" height="1024" alt="" decoding="async" loading="lazy" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-683x1024.jpg 683w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-200x300.jpg 200w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-768x1152.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-1024x1536.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-1365x2048.jpg 1365w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-scaled.jpg 1707w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-683x1024.jpg" data-sizes="(max-width: 683px) 100vw, 683px" class="attachment-large size-large wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="683" height="1024" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-683x1024.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" loading="lazy" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-683x1024.jpg 683w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-200x300.jpg 200w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-768x1152.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-1024x1536.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-1365x2048.jpg 1365w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/06/DSC_0348-scaled.jpg 1707w" sizes="(max-width: 683px) 100vw, 683px" />

Kehittyvän brändin suojaaminen

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Oppiva organisaatio

Brändin luomisen ABC

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Markkinointiviestintä

Bulkista brändiksi

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