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<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large size-large wp-post-image default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large size-large wp-post-image default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large size-large wp-post-image default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Sustainable sheep

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large size-large wp-post-image default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large size-large wp-post-image default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large size-large wp-post-image default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

The healthy taste of cheese

<img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large size-large wp-post-image default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" decoding="async" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large size-large wp-post-image default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png" class="attachment-large size-large wp-post-image default-featured-img" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-1024x683.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-300x200.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22-768x512.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/04/EssayBank_NoPicture22.png 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Creative Products and Business Models

The ballpoint pen – an innovation example from the past

<img width="900" height="855" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/10/musk-tweet.jpg" class="attachment-large size-large wp-post-image" alt="" decoding="async" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2022/10/musk-tweet.jpg 900w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/10/musk-tweet-300x285.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/10/musk-tweet-768x730.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2022/10/musk-tweet-24x24.jpg 24w" sizes="(max-width: 900px) 100vw, 900px" />

Elon Musk – Iron man

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