in english – The library of essays of Proakatemia

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Sales, Marketing, Customer Relationship and Business Networks

Different By Omar Puebla & Veikko Airas

<img width="1024" height="577" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/1-2-1024x577.png" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/1-2-1024x577.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/1-2-300x169.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/1-2-768x433.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/1-2-1536x865.png 1536w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/1-2.png 1640w" sizes="(max-width: 1024px) 100vw, 1024px" />

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How to be tough and clement at the same time?

<img width="1024" height="640" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Simon-Sinek_photo-credit_WorkHuman-1080x675-1-1024x640.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Simon-Sinek_photo-credit_WorkHuman-1080x675-1-1024x640.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Simon-Sinek_photo-credit_WorkHuman-1080x675-1-300x188.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Simon-Sinek_photo-credit_WorkHuman-1080x675-1-768x480.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Simon-Sinek_photo-credit_WorkHuman-1080x675-1.jpg 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />

Leadership

Find your why -Simon Sinek

<img width="800" height="613" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/lean-canvas.png" class="attachment-large size-large wp-post-image" alt="What is the Business Model Canvas?" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/lean-canvas.png 800w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/lean-canvas-300x230.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/lean-canvas-768x588.png 768w" sizes="(max-width: 800px) 100vw, 800px" />

What is the Business Model Canvas?

What is the Business Model Canvas?

<img width="768" height="1024" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-768x1024.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-768x1024.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-225x300.jpg 225w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-1152x1536.jpg 1152w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-1536x2048.jpg 1536w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-scaled.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" />

Is there Madness in Genius, Lovers in Success and Pain in Power?

<img width="1024" height="577" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/1-1024x577.png" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/1-1024x577.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/1-300x169.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/1-768x433.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/1-1536x865.png 1536w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/1.png 1640w" sizes="(max-width: 1024px) 100vw, 1024px" />

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Struggling and striving causes happiness and satisfaction

<img width="1024" height="576" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/5172246b6bad7c186c0d96ec8eec8ae3-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/5172246b6bad7c186c0d96ec8eec8ae3-1024x576.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/5172246b6bad7c186c0d96ec8eec8ae3-300x169.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/5172246b6bad7c186c0d96ec8eec8ae3-768x432.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/5172246b6bad7c186c0d96ec8eec8ae3-1536x864.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Conflict

<img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/a55408c5-koenigsegg-lineup-1600x1067-1-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/a55408c5-koenigsegg-lineup-1600x1067-1-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/a55408c5-koenigsegg-lineup-1600x1067-1-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/a55408c5-koenigsegg-lineup-1600x1067-1-768x512.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/a55408c5-koenigsegg-lineup-1600x1067-1-1536x1024.jpg 1536w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/a55408c5-koenigsegg-lineup-1600x1067-1.jpg 1600w" sizes="(max-width: 1024px) 100vw, 1024px" />

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Worlds most special car maker

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

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Our journey in the Entrepreneurship and Team Leadership Degree Programme

<img width="1024" height="623" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/Viiden-minuutin-taideteos.-1024x623.jpeg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/Viiden-minuutin-taideteos.-1024x623.jpeg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/Viiden-minuutin-taideteos.-300x182.jpeg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/Viiden-minuutin-taideteos.-768x467.jpeg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/Viiden-minuutin-taideteos.-1536x934.jpeg 1536w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/Viiden-minuutin-taideteos..jpeg 1776w" sizes="(max-width: 1024px) 100vw, 1024px" />

Digital business

Fight and Lose or Adapt and Shine.

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

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Kiyosaki Guides You to Financial Freedom

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Sales, Marketing, Customer Relationship and Business Networks

Pricing is the Key to Success

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