GDPR impact on business
Kirjoittanut: Thais Santos Araujo - tiimistä SYNTRE.
GDPR impact on business
The General Data Protection Regulation (GDPR) is a regulation in the European Union (EU) that sets out a framework for the protection of personal data. The regulation came into force in May 2018, and it replaced the previous Data Protection Directive from 1995 (European Commission, 2016). The GDPR applies to any organization that collects, processes, and stores personal data of EU citizens, regardless of whether the organization is located within or outside the EU (EU GDPR, 2018).
The GDPR is considered one of the most significant data protection regulations in the world due to its broad scope and stringent requirements. The regulation aims to give individuals greater control over their personal data, enhance transparency and accountability, and ensure a high level of protection for their data. This essay will explore the key aspects of the GDPR, its impact on businesses, and its effectiveness in achieving its objectives.
As a software developer, I have recently been immersed in discussions and decision-making related to the General Data Protection Regulation (GDPR) in my professional role, which has highlighted the crucial role this regulation plays in protecting the rights of European citizens. As a result of these experiences, I have been prompted to further explore the implications of the GDPR on businesses. This essay seeks to provide an overview of the impact of the GDPR on businesses, focusing on its role in enhancing customer trust and improving data security. While the discussion will avoid overly technical language, it aims to provide a thorough examination of the subject matter, highlighting the ways in which businesses have adapted to these regulations and the benefits that have arisen as a result.
Overview of the GDPR:
The GDPR is a comprehensive regulation that covers various aspects of data protection. The key principles of the GDPR include:
- Lawfulness, fairness, and transparency: Organizations must process personal data lawfully, fairly, and in a transparent manner (EU GDPR, 2018).
- Purpose limitation: Personal data should be collected for specific, explicit, and legitimate purposes (EU GDPR, 2018).
- Data minimization: Organizations should only collect personal data that is necessary for the purposes for which it is collected (EU GDPR, 2018).
- Accuracy: Personal data should be accurate and kept up-to-date (EU GDPR, 2018).
- Storage limitation: Personal data should be kept for no longer than necessary (EU GDPR, 2018).
- Integrity and confidentiality: Personal data should be processed in a manner that ensures its security and confidentiality (EU GDPR, 2018).
- Accountability: Organizations should be accountable for complying with the GDPR and must be able to demonstrate compliance (EU GDPR, 2018).
The GDPR also gives individuals several rights regarding their personal data, including:
- The right to access: Individuals have the right to access their personal data that is being processed by an organization (EU GDPR, 2018).
- The right to rectification: Individuals have the right to have their personal data corrected if it is inaccurate or incomplete (EU GDPR, 2018).
- The right to erasure: Individuals have the right to have their personal data erased in certain circumstances, such as when the data is no longer necessary for the purposes for which it was collected (EU GDPR, 2018).
- The right to restrict processing: Individuals have the right to restrict the processing of their personal data in certain circumstances (EU GDPR, 2018).
- The right to data portability: Individuals have the right to receive their personal data in a structured, commonly used, and machine-readable format and to transmit that data to another controller (EU GDPR, 2018).
- The right to object: Individuals have the right to object to the processing of their personal data in certain circumstances (EU GDPR, 2018).
- The right not to be subject to automated decision-making: Individuals have the right not to be subject to decisions based solely on automated processing, including profiling (EU GDPR, 2018).
Impact of GDPR on Businesses
The GDPR has had a significant impact on businesses, both within and outside the EU, as the regulation has introduced new compliance requirements that businesses must adhere to. One of the main impacts of GDPR compliance is increased trust with customers. According to a survey conducted by the European Commission in 2020, 67% of Europeans said they feel more confident sharing their personal information with companies since the GDPR took effect (European Commission, 2020). Another impact of GDPR compliance is improved data security. The GDPR requires businesses to implement appropriate technical and organizational measures to ensure the security of personal data. This has led to businesses taking a more proactive approach to data security, such as implementing encryption and limiting access to personal data. Overall, the impact of the GDPR on businesses has been positive in terms of increased trust with customers and improved data security.
The GDPR impacted on businesses of all sizes, with many struggling to comply with the new regulations. The impact of the GDPR can be seen in a number of areas:
- Increased Compliance Costs: The GDPR has required businesses to invest in new technology, hire additional staff, and implement new policies and procedures in order to comply with the new regulations. This has resulted in increased compliance costs for many companies.
- Decreased Revenue: Many companies have seen a decrease in revenue as a result of the GDPR, as consumers become more aware of their rights and are more cautious about sharing their personal data with companies.
- Increased Fines: The GDPR has introduced significant fines for companies that fail to comply with the regulations. Companies can be fined up to €20 million or 4% of their global annual revenue, whichever is higher.
- Improved Data Protection: Despite the challenges, the GDPR has led to improved data protection for individuals. Companies are now required to implement stricter data protection policies and procedures, which has resulted in better protection for personal data.
GDPR Impact on Different Sectors
I’ve felt in the technology industry lots of changes and concerns on ways of doing things due to the GDPR’s requirements. Tech companies have been required to update their policies and procedures to comply with the GDPR’s requirements, which has led to increased costs associated with compliance. The impact of the GDPR has been felt across all sectors, but some industries have been more heavily impacted than others. The following are examples of how the GDPR has affected different sectors:
- In the healthcare sector, the GDPR regulates the processing of sensitive personal data, such as medical records, which are essential for the provision of healthcare services. This has meant that healthcare providers have had to implement new procedures to ensure the privacy and security of patient data. Additionally, the GDPR has given patients greater control over their data, including the right to access and correct their personal information, which has further increased the regulatory burden on healthcare providers (Bloomberg Law, 2018).
- Similarly, the retail sector has been affected by the GDPR due to its reliance on customer data for marketing purposes. The GDPR has introduced stricter consent requirements for the collection and processing of personal data, which has made it more difficult for retailers to obtain and use customer data for marketing purposes. As a result, retailers have had to adopt new strategies, such as incentivizing customers to provide their data, to comply with the regulation (IT Governance Privacy Team, 2020).
- The marketing sector has also been significantly impacted by the GDPR due to its reliance on personal data for targeted advertising. The GDPR has introduced stricter requirements for obtaining consent for the processing of personal data, which has made it more difficult for marketers to target customers with personalized advertising. The regulation has also increased the penalties for non-compliance, which has further incentivized marketers to ensure compliance with the GDPR (Forbes, 2020).
While the GDPR has created new challenges for businesses in these sectors, it has also presented opportunities for companies to innovate and differentiate themselves by offering enhanced data protection and privacy features to customers.
The GDPR has had a significant impact on businesses of all sizes and across all sectors. While the GDPR has resulted in increased compliance costs and decreased revenue for many companies, it has also led to improved data protection for individuals. Companies that are able to comply with the GDPR will be better positioned to protect the personal data of their customers and to avoid significant fines. The GDPR is likely to continue to impact businesses in the EU and beyond for years to come.
In short, the GDPR is designed to strengthen and unify data protection laws across the EU, ensuring that individuals have greater control over their personal data. Some of the key requirements of the GDPR include:
- Consent: Companies must obtain explicit consent from individuals before collecting and processing their personal data.
- Data Breach Notification: Companies must report any data breaches to the relevant authorities within 72 hours of becoming aware of them.
- Right to Access: Individuals have the right to access the personal data that companies hold about them.
- Data Portability: Individuals have the right to receive their personal data in a portable format and to transfer it to another data controller.
- Data Erasure: Individuals have the right to request that their personal data be erased in certain circumstances.
Bloomberg Law. (2018). GDPR Impact on Healthcare.
European Commission. (2018). General Data Protection Regulation.
IT Governance Privacy Team. (2020). EU General Data Protection Regulation (GDPR) – An implementation and compliance guide, 31.
Wahl T. (2020). Eurobarometer: Europeans’ Attitudes Towards Data Protection and Cybersecurity. https://eucrim.eu/news/eurobarometer-europeans-attitudes-towards-cyber-security/