Sales, Marketing, Customer Relationship and Business Networks – The library of essays of Proakatemia

Home/Sales, Marketing, Customer Relationship and Business Networks

<img width="1024" height="577" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-1024x577.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-300x169.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-768x433.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1.png 1353w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-1024x577.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large size-large wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="577" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-1024x577.png" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-1024x577.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-300x169.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-768x433.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1.png 1353w" sizes="(max-width: 1024px) 100vw, 1024px" />

Let’s talk SOCIAL MEDIA!

<img width="1024" height="577" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-1024x577.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-300x169.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-768x433.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1.png 1353w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-1024x577.png" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large size-large wp-post-image lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="577" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-1024x577.png" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-1024x577.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-300x169.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1-768x433.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/10/Picture-1.png 1353w" sizes="(max-width: 1024px) 100vw, 1024px" />

Let’s talk social media!

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

TEA-FOR-TRUMP CAMPAIGN

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

How to please our customers?

<img width="828" height="958" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/09/IMG_3828.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/09/IMG_3828.jpg 828w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/09/IMG_3828-259x300.jpg 259w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/09/IMG_3828-768x889.jpg 768w" sizes="(max-width: 828px) 100vw, 828px" />

Polestar the electric car brand

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

How can the Hekumu team see the opportunity on the customers’ psychology trait or the customers’ behaviors to create more engaging points for keeping them stay longer on the website?

<img width="1024" height="622" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Branding-1-1536x933-1-1024x622.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Branding-1-1536x933-1-1024x622.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Branding-1-1536x933-1-300x182.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Branding-1-1536x933-1-768x467.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Branding-1-1536x933-1.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Sales, Marketing, Customer Relationship and Business Networks

Different By Omar Puebla & Veikko Airas

<img width="1024" height="513" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Networking-Omar-Gustav-1024x513.jpg" class="attachment-large size-large wp-post-image" alt="Why is it important to create a network? " srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Networking-Omar-Gustav-1024x513.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Networking-Omar-Gustav-300x150.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Networking-Omar-Gustav-768x385.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Networking-Omar-Gustav-1536x770.jpg 1536w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Networking-Omar-Gustav-1300x650.jpg 1300w" sizes="(max-width: 1024px) 100vw, 1024px" />

Why is it important to create a network?

Sales, Marketing, Customer Relationship and Business Networks

Why is it important to create a network? 

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

First Learnings on Digital Marketing

<img width="1024" height="745" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1024x745.jpg" class="attachment-large size-large wp-post-image" alt="ghost-kitchen-dark-kitchen" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1024x745.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-300x218.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-768x559.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1536x1117.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

ghost-kitchen-dark-kitchen

Food in times of Corona.

<img width="768" height="1024" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-768x1024.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-768x1024.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-225x300.jpg 225w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-1152x1536.jpg 1152w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-1536x2048.jpg 1536w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/IMG_2810-scaled.jpg 1920w" sizes="(max-width: 768px) 100vw, 768px" />

Is there Madness in Genius, Lovers in Success and Pain in Power?

<img width="1024" height="462" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-1024x462.jpg" class="attachment-large size-large wp-post-image" alt="Lean Canvas How to fill, Omar Puebla," srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-1024x462.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-300x135.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-768x347.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-1536x694.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Lean Canvas How to fill, Omar Puebla,

An Introduction to Lean Canvas

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