Marketing Communications – The library of essays of Proakatemia

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<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Good customer experience is the best marketing strategy

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Smallest Viable Market

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Marketing Communications

Improving Essays with the King

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

The Business Book

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

WWE Ruthless Aggression

<img width="1024" height="1024" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-1024x1024.png" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-1024x1024.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-150x150.png 150w, https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-300x300.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-768x768.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-650x650.png 650w, https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-24x24.png 24w, https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-48x48.png 48w, https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay-96x96.png 96w, https://esseepankki.proakatemia.fi/wp-content/uploads/2020/03/Branding-essay.png 1080w" sizes="(max-width: 1024px) 100vw, 1024px" />

Branding history, change & future

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Marketing Communications

The Changing Landscape of Communications & Marketing

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Cultural differences

<img width="1024" height="753" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-1024x753.png" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-1024x753.png 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-300x221.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-768x565.png 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-320x235.png 320w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-640x471.png 640w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-360x265.png 360w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-720x530.png 720w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-1080x795.png 1080w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-800x589.png 800w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/09/image1-1280x942.png 1280w" sizes="(max-width: 1024px) 100vw, 1024px" />

MAKE YOUR BUSINESS STRATEGY VISUAL TO BOOST PRODUCTIVITY

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Marketing Communications

Blogiessee: Tampere sightseeing

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

THE STORY OF A "SWINNISH" BRAND

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Marketing Communications

Blogiessee: Entrepreneurial mindset

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