Marketing Communications – The library of essays of Proakatemia

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<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

First Learnings on Digital Marketing

<img width="1024" height="745" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1024x745.jpg" class="attachment-large size-large wp-post-image" alt="ghost-kitchen-dark-kitchen" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1024x745.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-300x218.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-768x559.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1536x1117.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

ghost-kitchen-dark-kitchen

Food in times of Corona.

<img width="1024" height="576" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Trust-in-business-by-Omar-Puebla-tribe-1024x576.jpg" class="attachment-large size-large wp-post-image" alt="Trust in business" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Trust-in-business-by-Omar-Puebla-tribe-1024x576.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Trust-in-business-by-Omar-Puebla-tribe-300x169.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Trust-in-business-by-Omar-Puebla-tribe-768x432.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Trust-in-business-by-Omar-Puebla-tribe-1536x864.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Trust in business

Trust in your Tribe.

<img width="800" height="613" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/lean-canvas.png" class="attachment-large size-large wp-post-image" alt="What is the Business Model Canvas?" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/lean-canvas.png 800w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/lean-canvas-300x230.png 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/lean-canvas-768x588.png 768w" sizes="(max-width: 800px) 100vw, 800px" />

What is the Business Model Canvas?

What is the Business Model Canvas?

<img width="1024" height="462" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-1024x462.jpg" class="attachment-large size-large wp-post-image" alt="Lean Canvas How to fill, Omar Puebla," srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-1024x462.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-300x135.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-768x347.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/Lean_Canvas_Omar_-Alexander_Puebla-jpg-1536x694.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Lean Canvas How to fill, Omar Puebla,

An Introduction to Lean Canvas

<img width="1024" height="622" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/text-develop-your-value-proposition-appearing-ripped-brown-paper-1024x622.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/text-develop-your-value-proposition-appearing-ripped-brown-paper-1024x622.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/text-develop-your-value-proposition-appearing-ripped-brown-paper-300x182.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/text-develop-your-value-proposition-appearing-ripped-brown-paper-768x466.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/text-develop-your-value-proposition-appearing-ripped-brown-paper-1536x933.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Designing a value proposition.

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Marketing Communications

Bear Marketing

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Marketing Communications

All of Us Market

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Good customer experience is the best marketing strategy

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Smallest Viable Market

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Marketing Communications

Improving Essays with the King

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

The Business Book

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