Digital business – The library of essays of Proakatemia

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<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

How can the Hekumu team see the opportunity on the customers’ psychology trait or the customers’ behaviors to create more engaging points for keeping them stay longer on the website?

<img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/photo-1614064641938-3bbee52942c7-1024x683.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/photo-1614064641938-3bbee52942c7-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/photo-1614064641938-3bbee52942c7-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/photo-1614064641938-3bbee52942c7-768x512.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/photo-1614064641938-3bbee52942c7.jpg 1350w" sizes="(max-width: 1024px) 100vw, 1024px" />

Digital business

“George Orwell was an optimist”

<img width="1024" height="750" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Mark-1-1024x750.jpeg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Mark-1-1024x750.jpeg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Mark-1-300x220.jpeg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Mark-1-768x563.jpeg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/05/Mark-1.jpeg 1241w" sizes="(max-width: 1024px) 100vw, 1024px" />

Don’t be a victim of surveillance capitalism

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Lessons from organizing online Esport tournaments chapter one

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Lessons from organizing online Esport tournaments chapter two

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Digital business

How can the Hekumu team see the opportunity on the customers’ psychology trait or the customers’ behaviors to create more engaging points for keeping them stay longer on the website?

<img width="1024" height="662" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/business-corporate-protection-safety-security-concept-1024x662.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/business-corporate-protection-safety-security-concept-1024x662.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/business-corporate-protection-safety-security-concept-300x194.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/business-corporate-protection-safety-security-concept-768x496.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/03/business-corporate-protection-safety-security-concept-1536x993.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

Digital business

Cybersecurity in practice

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Digital business

WHY AND HOW DOES A SMALL BUSINESS BUILD THEIR WEBSITE?

<img width="1024" height="745" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1024x745.jpg" class="attachment-large size-large wp-post-image" alt="ghost-kitchen-dark-kitchen" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1024x745.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-300x218.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-768x559.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/food-in-times-of-corona-by-omar-alexander-puebla-1536x1117.jpg 1536w" sizes="(max-width: 1024px) 100vw, 1024px" />

ghost-kitchen-dark-kitchen

Food in times of Corona.

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Digital business

AI Overview

<img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" alt="" data-srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" data-src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" data-sizes="(max-width: 1024px) 100vw, 1024px" class="attachment-large default-featured-img lazyload" src="data:image/gif;base64,R0lGODlhAQABAAAAACH5BAEKAAEALAAAAAABAAEAAAICTAEAOw==" /><noscript><img width="1024" height="683" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg" class="attachment-large default-featured-img" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-1024x683.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-300x200.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2019/07/no-image-essay-768x512.jpg 768w" sizes="(max-width: 1024px) 100vw, 1024px" />

Digital business

AerOff study case: B2B digital transformation

<img width="1024" height="602" src="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/iphone-urbanism-1024x602.jpg" class="attachment-large size-large wp-post-image" alt="" srcset="https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/iphone-urbanism-1024x602.jpg 1024w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/iphone-urbanism-300x177.jpg 300w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/iphone-urbanism-768x452.jpg 768w, https://esseepankki.proakatemia.fi/wp-content/uploads/2021/04/iphone-urbanism.jpg 1200w" sizes="(max-width: 1024px) 100vw, 1024px" />

Digital business

Smart City Strategies

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